BD85BD85 is a Hong Kong and London-based design studio driven by ideas and the desire to shape new experiences. We partner with individuals, brands, companies, and institutions to create distinctive visual worlds that challenge conventions, influence contemporary culture, and connect people through design. Our approach combines clear thinking with creative experimentation, embracing new perspectives and technologies to bring ideas to life. We create identities, platforms, and experiences that balance purpose with expression, bridging ideas, people, and communities.
Contact
Inquiries & New Business
Studio@bd85bd85.com
Press
Info@bd85bd85.com
Job Application
Job@bd85bd85.com
Get In Touch
To connect with BD85BD85, we invite you to schedule a discovery call session. This initial consultation provides an opportunity to learn more about your brand, gain a clear understanding of your business objectives and requirements, and discuss how our expertise and strategic approach can best support your growth and long-term success.
Book Your Discovery Call Session
Our Studio
Core Strategy
Studio Philosophy
At BD85BD85, we unite strategy and design to build systems that adapt to culture and evolve over time. For us, design is not a static artefact but a strategic framework able to shift, respond, and stay relevant as the world changes.
Our approach balances three forces:
Strategic Thinking : grounding every project in insight, clarity, and cultural awareness.
Design Adaptability : creating flexible systems that expand across mediums, platforms, and contexts.
Creative Expression : allowing freedom, play, and experimentation to spark originality and resonance.
We see strategy as the why, design as the how, and adaptability as a constant process of refining, adjusting, and rediscovering. The result is work that is opinionated yet flexible, structured yet open, built to endure but never afraid to transform. At BD85BD85, strategy and design converge to create identities, systems, and experiences that are not only crafted for today but also prepared for what comes next.
Exhibition & Event
Press
Awards
Clients & Collaborators
Services
Team
About Ben Lee
Ben Lee is a Hong Kong Design Director currently based in London. He founded bd85bd85 as a space to explore ideas that live between culture, technology, and design. Throughout his career, Ben has worked at a range of world famous studio included Porto Rocha, Two Times Elliott, SPIN, Thonik, sharpening a practice that moves fluidly across branding, design systems, packaging, editorial, digital, typography, and motion. His work explores creative direction within contemporary culture, striking a balance between conceptual thinking, functionality, and craftsmanship. He sees design as a dialogue between art and science: a place where experiments turn into experiences, and ideas are made to move.
Contact
Inquiries & New Business
Studio@bd85bd85.com
Press
Info@bd85bd85.com
Job Application
Job@bd85bd85.com
Get In Touch
To connect with BD85BD85, we invite you to schedule a discovery call session. This initial consultation provides an opportunity to learn more about your brand, gain a clear understanding of your business objectives and requirements, and discuss how our expertise and strategic approach can best support your growth and long-term success.
Book Your Discovery Call Session
Our Studio
Core Strategy
Studio Philosophy
At BD85BD85, we unite strategy and design to build systems that adapt to culture and evolve over time. For us, design is not a static artefact but a strategic framework able to shift, respond, and stay relevant as the world changes.
Our approach balances three forces:
Strategic Thinking : grounding every project in insight, clarity, and cultural awareness.
Design Adaptability : creating flexible systems that expand across mediums, platforms, and contexts.
Creative Expression : allowing freedom, play, and experimentation to spark originality and resonance.
We see strategy as the why, design as the how, and adaptability as a constant process of refining, adjusting, and rediscovering. The result is work that is opinionated yet flexible, structured yet open, built to endure but never afraid to transform. At BD85BD85, strategy and design converge to create identities, systems, and experiences that are not only crafted for today but also prepared for what comes next.
Exhibition & Event
Press
Awards
Clients & Collaborators
Services
Team
About Ben Lee
Ben Lee is a Hong Kong Design Director currently based in London. He founded bd85bd85 as a space to explore ideas that live between culture, technology, and design. Throughout his career, Ben has worked at a range of world famous studio included Porto Rocha, Two Times Elliott, SPIN, Thonik, sharpening a practice that moves fluidly across branding, design systems, packaging, editorial, digital, typography, and motion. His work explores creative direction within contemporary culture, striking a balance between conceptual thinking, functionality, and craftsmanship. He sees design as a dialogue between art and science: a place where experiments turn into experiences, and ideas are made to move.