About Ben Lee
Ben Lee is a Hong Kong Designer currently based in London. He founded bd85bd85 as a space to explore ideas that live between culture, technology, and design. Throughout his career, Ben has worked at a range of world famous studio included Porto Rocha, Two Times Elliott, SPIN, Thonik, sharpening a practice that moves fluidly across branding, design systems, packaging, editorial, digital, typography, and motion. His work explores creative direction within contemporary culture, striking a balance between conceptual thinking, functionality, and craftsmanship. He sees design as a dialogue between art and science: a place where experiments turn into experiences, and ideas are made to move.
Awards
Press
Exhibition & Event
About BD85
BD85BD85 is a Hong Kong & London-based design studio founded by Ben Lee. The studio works across branding, design systems, AI Creation, packaging, editorial, digital and Website, typography, and motion, creating visual worlds that resonate with the pace and pulse of contemporary culture.
Collaborating with individuals, companies, and institutions, BD85BD85 builds identities, platforms, and experiences that balance clarity with experimentation. The studio’s work ranges from large-scale projects with international reach to independent and culturally-driven initiatives, always guided by a belief that design can bridge ideas, people, and communities.
Since its founding, BD85BD85 has partnered with clients across technology, retail, and the arts to create brands, products, books, websites, campaigns, and experiences that are both conceptually rigorous and visually striking.
Core Strategy
Studio Philosophy
At BD85BD85, we unite strategy and design to build systems that adapt to culture and evolve over time. For us, design is not a static artefact but a strategic framework able to shift, respond, and stay relevant as the world changes.
Our approach balances three forces:
Strategic Thinking : grounding every project in insight, clarity, and cultural awareness.
Design Adaptability : creating flexible systems that expand across mediums, platforms, and contexts.
Creative Expression : allowing freedom, play, and experimentation to spark originality and resonance.
We see strategy as the why, design as the how, and adaptability as a constant process of refining, adjusting, and rediscovering. The result is work that is opinionated yet flexible, structured yet open, built to endure but never afraid to transform. At BD85BD85, strategy and design converge to create identities, systems, and experiences that are not only crafted for today but also prepared for what comes next.
Selected Clients & Collaborators
Services
New Business Session
To connect with BD85BD85, we invite you to schedule a discovery call session. This initial consultation provides an opportunity to learn more about your brand, gain a clear understanding of your business objectives and requirements, and discuss how our expertise and strategic approach can best support your growth and long-term success.
Email to Ben@bd85bd85.com to book your session
Current Opening
Contact
Inquiries & New Business
Studio@bd85bd85.com
Press
Info@bd85bd85.com
Job Application
Job@bd85bd85.com
Credits
Website Development: Gemini Services
Typography: Söhne Collection, Klim Type Foundry
Bio Photography: Abel Kleinblatt
About Ben Lee
Ben Lee is a Hong Kong Designer currently based in London. He founded bd85bd85 as a space to explore ideas that live between culture, technology, and design. Throughout his career, Ben has worked at a range of world famous studio included Porto Rocha, Two Times Elliott, SPIN, Thonik, sharpening a practice that moves fluidly across branding, design systems, packaging, editorial, digital, typography, and motion. His work explores creative direction within contemporary culture, striking a balance between conceptual thinking, functionality, and craftsmanship. He sees design as a dialogue between art and science: a place where experiments turn into experiences, and ideas are made to move.
Awards
Press
Exhibition & Event
About BD85
BD85BD85 is a Hong Kong & London-based design studio founded by Ben Lee. The studio works across branding, design systems, AI Creation, packaging, editorial, digital and Website, typography, and motion, creating visual worlds that resonate with the pace and pulse of contemporary culture.
Collaborating with individuals, companies, and institutions, BD85BD85 builds identities, platforms, and experiences that balance clarity with experimentation. The studio’s work ranges from large-scale projects with international reach to independent and culturally-driven initiatives, always guided by a belief that design can bridge ideas, people, and communities.
Since its founding, BD85BD85 has partnered with clients across technology, retail, and the arts to create brands, products, books, websites, campaigns, and experiences that are both conceptually rigorous and visually striking.
Core Strategy
Studio Philosophy
At BD85BD85, we unite strategy and design to build systems that adapt to culture and evolve over time. For us, design is not a static artefact but a strategic framework able to shift, respond, and stay relevant as the world changes.
Our approach balances three forces:
Strategic Thinking : grounding every project in insight, clarity, and cultural awareness.
Design Adaptability : creating flexible systems that expand across mediums, platforms, and contexts.
Creative Expression : allowing freedom, play, and experimentation to spark originality and resonance.
We see strategy as the why, design as the how, and adaptability as a constant process of refining, adjusting, and rediscovering. The result is work that is opinionated yet flexible, structured yet open, built to endure but never afraid to transform. At BD85BD85, strategy and design converge to create identities, systems, and experiences that are not only crafted for today but also prepared for what comes next.
Selected Clients & Collaborators
Services
New Business Session
To connect with BD85BD85, we invite you to schedule a discovery call session. This initial consultation provides an opportunity to learn more about your brand, gain a clear understanding of your business objectives and requirements, and discuss how our expertise and strategic approach can best support your growth and long-term success.
Email to Ben@bd85bd85.com to book your session
Current Opening
Contact
Inquiries & New Business
Studio@bd85bd85.com
Press
Info@bd85bd85.com
Job Application
Job@bd85bd85.com
Credits
Website Development: Gemini Services
Typography: Söhne Collection, Klim Type Foundry
Bio Photography: Abel Kleinblatt